Original paper
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Abstract
Despite the growing demand for luxury goods, there is limited understanding about how consumers respond to luxury-goods advertising and how viewing advertising in different social contexts affects these responses. This study investigates the link between luxury goods advertising and expected utility from a biological perspective by looking at males’ hormonal responses to advertising of luxury versus non-luxury branded goods. Using traditional...
Paper Details
Title
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Published Date
Apr 21, 2021
Journal
Volume
2021
Issue
1-2
Pages
103 - 127
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History