Does Consumer Promiscuity Influence Purchase Intent? The Role of Artificial Intelligence (AI), Change Seeking, and Pride

Literature has examined sexual promiscuity as a maladaptive outcome. In this research, we investigate promiscuity vis-à-vis choice of checkout mode (type) and purchase intent. In a retail setting, across two field studies and one online experiment, we find that retail checkouts enabled with artificial intelligence (AI) stimulate higher purchase intent but only for low promiscuous consumers (Study 1). This effect is driven by change-seeking...