doi.org/10.1007/s11747-021-00777-z

Retail service innovations and their impact on retailer shareholder value: evidence from an event study

,

Els Breugelmans

,

..., Anne ter Braak

Journal of the Academy of Marketing Science10.10

Published: Mar 30, 2021

Paper Fields

Paper Details

Title

Retail service innovations and their impact on retailer shareholder value: evidence from an event study

DOI

doi.org/10.1007/s11747-021-00777-z

Published Date

Mar 30, 2021

Journal

Journal of the Academy of Marketing Science

Notes

History