Original paper
Augmented self - The effects of virtual face augmentation on consumers' self-concept
Abstract
Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the self, specifically the gap between actual and ideal attractiveness, and we conceptualise this change as augmented self. Over three lab experiments we show that viewing oneself in an AR mirror (as opposed to the regular mirror) affects the ideal-actual attractiveness...
Paper Details
Title
Augmented self - The effects of virtual face augmentation on consumers' self-concept
Published Date
Jun 1, 2021
Journal
Volume
130
Pages
170 - 187
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Notes
History