Original paper
Consumer Trust as the Antecedent of Online Consumer Purchase Decision
Abstract
The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers...
Paper Details
Title
Consumer Trust as the Antecedent of Online Consumer Purchase Decision
Published Date
Mar 29, 2021
Journal
Volume
12
Issue
4
Pages
145 - 145
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Notes
History