Consumer Trust as the Antecedent of Online Consumer Purchase Decision

Published on Mar 29, 2021in Information-an International Interdisciplinary Journal
· DOI :10.3390/INFO12040145
Anas Hidayat5
Estimated H-index: 5
,
Tony Wijaya6
Estimated H-index: 6
+ 1 AuthorsPutra Endi Catyanadika1
Estimated H-index: 1
Source
Abstract
The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.
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This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce. The aim of this article is to investigate consumers' purchase decision-making process, the determinant components of social commerce purchase intentions and attitudes, the effect of perceived risk on intention to go shopping in online settings, and consumer trust and buying behavior on online retailing platforms. The insights obtained from ou...
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