Consumer Trust as the Antecedent of Online Consumer Purchase Decision

Published on Mar 29, 2021in Information-an International Interdisciplinary Journal
· DOI :10.3390/INFO12040145
Anas Hidayat5
Estimated H-index: 5
Tony Wijaya6
Estimated H-index: 6
+ 1 AuthorsPutra Endi Catyanadika1
Estimated H-index: 1
The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.
#1George Lazaroiu (Spiru Haret University)H-Index: 15
#2Octav Neguriţă (Spiru Haret University)H-Index: 2
Last. Paula Cornelia Mitran (Spiru Haret University)H-Index: 1
view all 5 authors...
This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce. The aim of this article is to investigate consumers' purchase decision-making process, the determinant components of social commerce purchase intentions and attitudes, the effect of perceived risk on intention to go shopping in online settings, and consumer trust and buying behavior on online retailing platforms. The insights obtained from ou...
The development of information technology has changed daily life patterns that tend towards digital. Differences across generations will result in understanding different behaviors and lifestyles, which are a challenge in this research. Lifestyle is needed in determining market segments of consumer behavior. Lifestyle understanding in Generation Z is expected to provide valuable information in various fields of socio-economic life. These findings are expected to provide an overview for marketers...
#1Yu-Shan Chen (NTPU: National Taipei University)H-Index: 1
#2Stanley Y.J. HuangH-Index: 1
Electronic commerce to date has experienced rapid growth, and online purchases have become very popular among online consumers. To successfully attract online consumers and benefit from doing so, e-tail product providers should learn about consumers’ purchase intention, its antecedents, and moderators. This study proposes a research model of purchase intention using perceived performance risk and perceived privacy risk as moderators based on a perspective of task-technology fit. In the proposed ...
#1Antonina Bauman (ESU: Emporia State University)H-Index: 5
#2Reinhard Bachmann (Lond: University of London)H-Index: 25
This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the majo...
#1Santi BudimanH-Index: 3
#2Tony WijayaH-Index: 6
This research has purpose to test the influence of communication pattern of parents and children, that is concept and social orientation toward the...
#1Jie Chen (SJTU: Shanghai Jiao Tong University)H-Index: 2
#2Lefa Teng (U of G: University of Guelph)H-Index: 10
Last. Xueer Yu (NU: Northwestern University)H-Index: 3
view all 4 authors...
By highlighting consumers' personal characteristics related to online brand information search, this study sheds light on how information sources from eWOM (electronic word-of-mouth), neutral/third party, and manufacturer/retailer influence purchase intentions of consumers with high and low susceptibility to informational influence. Based on a two-phase study, we discovered that online brand-related information from these three sources has a positive influence on consumer attitude toward the bra...
#1Che-hui Lien (TRU: Thompson Rivers University)H-Index: 11
#2Miin-Jye Wen (NCKU: National Cheng Kung University)H-Index: 10
Last. Kuo Lung Wu (KSU: Kun Shan University)H-Index: 1
view all 4 authors...
Abstract Leisure travelers increasingly prefer to book hotel online when considering the convenience and cost/time saving. This research examines the direct and mediating effects of brand image, perceived price, trust, perceived value on consumers' booking intentions and compares the gender differences in online hotel booking. The outcomes confirm most of the direct and indirect path effects and are consistent with findings from previous studies. Consumers in Taiwan tend to believe the hotel pri...
#1Joe Choon Yean Chai (University of Otago)H-Index: 4
#2Naresh K. Malhotra (Georgia Institute of Technology)H-Index: 58
Last. Frank Alpert (UQ: University of Queensland)H-Index: 22
view all 3 authors...
Abstract The study examines the relationships between consumer trust (cognitive and affective), perceived value (utilitarian and hedonic), and loyalty behavioral intentions (repurchase and advocacy) in a two-dimensional (affect- and rational-based) consumer–service provider model. It provides an alternative theoretical representation of consumer behavior in service relationships and implications for service providers about consumers' loyalty intentions. A mail survey analyzed by SEM supports the...
#1Zohaib Ahmed (IUB: Islamia University)H-Index: 1
#2Muhammad RizwanH-Index: 71
Last. Misbahul HaqH-Index: 1
view all 4 authors...
Brand Loyalty is the only tool for any company to survive in a severe competition. Brand helps in creating relationship between consumer and producer. In this research we study and investigated the effect of service quality, perceived quality, perceived value, brand trust and customer satisfaction on brand loyalty. The service quality, perceived quality and value were determined to be input variables; brand trust and customer satisfaction were determined to be intervening variables; and brand lo...
Cited By0
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.