Universal therapy: A two-stage mediation model of the effects of stargazing tourism on tourists’ behavioral intentions

Stargazing tourism has recently gained more academic attention. However, whether destinations are willing to develop this market largely depends on if stargazing tourism can become a sustainable competitive advantage for them. This study explores this important issue from the perspective of tourists. Based on the theories of peak experiences and conservation of resources, this study proposed a two-stage mediation model to examine how stargazing...