Electronic Word of Mouth (eWOM) and Makeup Purchase Intention Among Gen-Z Females: The Serial Mediating Effect of Brand Image and Brand Integrity

Volume: 12, Issue: 2, Pages: 17 - 35
Published: Apr 1, 2021
Abstract
No abstract.
Paper Details
Title
Electronic Word of Mouth (eWOM) and Makeup Purchase Intention Among Gen-Z Females: The Serial Mediating Effect of Brand Image and Brand Integrity
Published Date
Apr 1, 2021
Volume
12
Issue
2
Pages
17 - 35
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