Electronic Word of Mouth (eWOM) and Makeup Purchase Intention Among Gen-Z Females: The Serial Mediating Effect of Brand Image and Brand Integrity
Volume: 12, Issue: 2, Pages: 17 - 35
Published: Apr 1, 2021
Abstract
No abstract.
Paper Details
Title
Electronic Word of Mouth (eWOM) and Makeup Purchase Intention Among Gen-Z Females: The Serial Mediating Effect of Brand Image and Brand Integrity
Published Date
Apr 1, 2021
Volume
12
Issue
2
Pages
17 - 35
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History