Stopover destination loyalty: The influence of perceived ambience and sensation seeking tendency
Abstract
This paper examines the influence of sensation seeking and perceived ambience on attitudinal loyalty towards two traditional stopover destinations (Singapore, Hong Kong) and two emerging stopover destinations (Dubai, Abu Dhabi). A quasi-experimental design with two separate samples of participants shows that travelers’ perceived positive ambience and attitudinal destination loyalty was higher for the traditional stopover destinations than for...
Paper Details
Title
Stopover destination loyalty: The influence of perceived ambience and sensation seeking tendency
Published Date
Jun 1, 2021
Volume
47
Pages
159 - 166
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