Demographic determinants of mobile marketing technology adoption by small and medium enterprises (SMEs) in Ekiti State, Nigeria

A substantial number of factors have been examined on the potentials of SMEs to exploit mobile marketing devices to achieve a competitive edge. However, the limited scholarly investigation has focused on the demographic characteristics of top executives of SMEs and how the location moderates the interaction between the demographic structure of SMEs’ executives and the rate of mobile marketing technology adoption, particularly in the south-west...