Original paper
Facebook Advertising as a Marketing Tool
Volume: 11, Issue: 2, Pages: 52 - 74
Published: Apr 1, 2021
Abstract
Social media platforms are widely used these days for the advertising and marketing of products. Facebook is considered one of the main social media platforms used by users these days. Currently, there are limited studies investigating the use of Facebook as an advertising communication platform, especially for the purchase of cosmetic products. This study targeted female consumers to ascertain to what extent Facebook advertising influenced...
Paper Details
Title
Facebook Advertising as a Marketing Tool
Published Date
Apr 1, 2021
Volume
11
Issue
2
Pages
52 - 74
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