MPG, fuel costs, or savings? Exploring the role of information framing in consumer valuation of fuel economy using a choice experiment

Despite the large body of literature, there is still considerable debate and uncertainty about how consumers value fuel economy. This study explores how the presentation of fuel economy information can influence valuation using a stated choice experiment with comparative experimental conditions. We randomly assigned a nationally representative sample of 1,612 intended vehicle purchasers in the United States to one of six conditions, which varied...