Consumer Behavior in Online Risky Purchase Decisions
Volume: 8, Issue: 2, Pages: 1 - 26
Published: Apr 1, 2018
Abstract
There is very little research about how consumers of different races trust online marketing information from businesses or government when making expensive purchase decisions such as cancer treatment medicine. In this article, a large cross-cultural sample was surveyed to evaluate trust belief levels for common online information sources when making risky purchase decisions. Trust belief levels of online information sources were significantly...
Paper Details
Title
Consumer Behavior in Online Risky Purchase Decisions
Published Date
Apr 1, 2018
Volume
8
Issue
2
Pages
1 - 26
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