Hedonic vs. epistemic goals in processing persuasive communications: Revisiting the role of personal involvement
Abstract
Practitioners and researchers interested in designing wise interventions often recommend increasing personal involvement to be successful. Early research demonstrated that personal involvement increases elaboration leading to more persuasion for strong arguments, but to reduced persuasion if the arguments presented are specious. In most prior work, message recipients were plausibly motivated by their desire for knowledge. In the current...
Paper Details
Title
Hedonic vs. epistemic goals in processing persuasive communications: Revisiting the role of personal involvement
Published Date
Mar 5, 2021
Journal
Volume
45
Issue
3
Pages
280 - 298
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Notes
History