The bargaining power, value capture, and export performance of Vietnamese manufacturers in global value chains

• This study examines the payoff of upgrade and negotiation process initiatives taken by export manufacturers from emerging economies. • The study uses a structural equational modelling approach to analyse the data collected from 354 Vietnamese export manufacturers. • The study finds that all initiatives, except after-sales services, strengthen the manufacturers’ bargaining power and export performance. • The study is the first to identify two...