Marketing

2019-20 coronavirus outbreak

Demography

Engineering

Aerospace engineering

Virology

Archaeology

Economics

Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)

Outbreak

Business

Coronavirus disease 2019 (COVID-19)

Cruise missile

Advertising

Geography

Demographic economics

Infectious disease (medical specialty)

Sociology

Crew

Missile

Coronavirus Infections

Medicine

Meteorology

Pandemic

Residence

Disease

Cruise

Aeronautics

Pathology

Transportation Research Interdisciplinary Perspectives

The global coronavirus pandemic has devastated the cruise sector with widespread disruption and cancellations affecting millions of cruise passengers. The cruise industry was negatively affected due to the enclavic and confined environment onboard, the high infection rates among both crew and passengers, and widespread negative media coverage. This study explores the impact of COVID-19 on willingness to cruise and attitudes towards cruising for both cruisers and non-cruisers living in Australia and the United Kingdom. Data analysis of respondents' comments was undertaken using both Leximancer text analytic software and manual content analysis. Findings indicate country of residence has a significant influence on risk perceptions for a cruise holiday and affects future intentions to cruise. Specific impacts for the cruise industry are discussed and recommendations proposed for policy and practice.

Cruising through a pandemic: The impact of COVID-19 on intentions to cruise