Effect of eWOM valence on purchase intention: the moderating role of product
Volume: 1, Issue: 1, Pages: 1 - 1
Published: Jan 1, 2021
Abstract
This study investigates the effects of electronic word of mouth (eWOM) valence on online purchase intention. The study also examines the moderating effect of the product's nature on the...
Paper Details
Title
Effect of eWOM valence on purchase intention: the moderating role of product
Published Date
Jan 1, 2021
Volume
1
Issue
1
Pages
1 - 1
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