Investigating the causal configurations of cost-efficient firms at the bottom of the pyramid
Abstract
This study highlights how social and commercial enterprises with local and global presence, balance their economic and social goals, to sustainably serve the bottom-of-the-pyramid (BoP) markets, predominantly in emerging economies. Employing the lens of transaction cost economics and configurational theory, we propose that successful venturing into the BoP markets, sensitize firms to create appropriate governance mechanisms for reducing...
Paper Details
Title
Investigating the causal configurations of cost-efficient firms at the bottom of the pyramid
Published Date
Oct 1, 2021
Volume
30
Issue
5
Pages
101810 - 101810
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