Marketing

2019-20 coronavirus outbreak

Linguistics

Philosophy

Neuroscience

Tourism geography

Public relations

Government (linguistics)

Virology

Tourism

Economics

Domestic tourism

Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)

Outbreak

Business

Coronavirus disease 2019 (COVID-19)

Psychology

Hospitality

Political science

Demographic economics

Infectious disease (medical specialty)

Medicine

Economic growth

Perception

Disease

Risk perception

Higher education

Pathology

Tourism Recreation Research

This study examines the relationship between perceived impacts of COVID-19, risk perceptions, emotions, and travel intentions within selected higher education institutions of the Macau Special Administrative Region (SAR). The paper argues that hospitality and tourism recovery strategies should focus on specific internal market segments by understanding their cognitive appraisal of the current situation, their emotional state, and possible responses to future travel. Through an online survey, data were gathered using convenience sampling of 412 respondents comprising students and workers of three Macau Higher Educational Institutions – which form a segment of Macau's domestic tourism market. The results indicate that a high perceived risk of travelling during COVID-19 has increased negative emotions and reduced intentions to travel. Nonetheless, most students and workers of these institutions in Macau do not feel vulnerable to the virus due to the stringent health and policy measures in place. As government strict measures 'protect' internal customers within the city but 'paralyse' travel outside the city, promoting domestic travel becomes a practical way to reset tourism but would require understanding the perceptions and risk concerns of specific market segments.

Perceived impacts of COVID-19 on risk perceptions, emotions, and travel intentions: evidence from Macau higher educational institutions