Effect of Consumer Trust, Tagline, Flash Sale, and Ease of Use on Purchasing Decisions (Case Study on Shopee Marketplace Users in Medan City)

Shopee is the largest marketplace in Indonesia, its rapid growth has allowed Shopee to reach this position in just four years. This study aims to determine effect of consumer trust, tagline, flash sale, and ease of use on purchasing decisions in case study on Shopee marketplace users in Medan City. This type of research is associative quantitative. The sample in this study were 100 respondents who had shopped online at Shopee using the internet...