doi.org/10.1016/j.jbusres.2021.01.043

Communicating crowdfunding campaigns: How message strategy, vivid media use and product type influence campaign success

Wondwesen Tafesse
20
Journal of Business Research9.80
Volume: 127, Pages: 252 - 263
Published: Feb 5, 2021
Paper Fields
Paper Details
Title
Communicating crowdfunding campaigns: How message strategy, vivid media use and product type influence campaign success
DOI
doi.org/10.1016/j.jbusres.2021.01.043
Published Date
Feb 5, 2021
Journal
Journal of Business Research
Volume
127
Pages
252 - 263
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