Exploring Influence Factors of WeChat Users’ Health Information Sharing Behavior: Based on an Integrated Model of TPB, UGT and SCT

In this digital era, social media plays a significant role in information distribution. Health information sharing behavior is an essential component of information exchange, which has become one of the key research fields in health communication. Yet, knowledge about the influence factors of health information sharing behavior in social media remains limited. Hence, drawing from the theory of planned behavior (TPB), uses and gratifications...