The Tourism Story Project: Developing the Behavioral Foundations for an AI Supporting Destination Story Design

Storytelling enables destination advertising to build emotional connections between tourists and the destination. In this paper, we summarize the results of the Tourism Story Project (TSP) which focused on understanding the underlying persuasive process of destination stories, especially the impacts of various story elements and the raised emotions. The overall goal of TSP was to establish the behavioural foundations for developing a...