doi.org/10.2307/3151931

Other

An Anchoring and Adjustment Model of Purchase Quantity Decisions

,

,

Stephen J. Hoch

Journal of Marketing Research5.00

Volume: 35, Issue: 1, Pages: 71 - 71

Published: Feb 1, 1998

Paper Fields

Paper Details

Title

An Anchoring and Adjustment Model of Purchase Quantity Decisions

DOI

doi.org/10.2307/3151931

Published Date

Feb 1, 1998

Journal

Journal of Marketing Research

Volume

35

Issue

1

Pages

71 - 71

Notes

History