Review paper
Political conservatism and variety-seeking
Abstract
In this research, we document and explain a counterintuitive effect of political ideology on variety-seeking. Although political conservatives have a higher desire for control, which exerts a negative effect on variety-seeking, they also have a stronger motivation to follow social norms, which exerts a positive effect on variety-seeking. Three studies demonstrate that conservatism is positively related to variety-seeking due to social normative...
Paper Details
Title
Political conservatism and variety-seeking
Published Date
Jan 1, 2014
Volume
24
Issue
1
Pages
79 - 86
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