Platform Preannouncement Strategies: The Strategic Role of Information in Two-Sided Markets Competition

The release of a new platform version is often preceded by prelaunch activities including a preannouncement of new features, improvements, and other innovations. The information contained within these preannouncements not only shape expectations of distinct but connected sides, for example, users and developers in a video game platform, but also informs a rival platform in a competitive market. Through a game-theoretic analysis of three...