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doi.org/10.2307/3151897
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Dimensions of Brand Personality
Jennifer Aaker
41
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Journal of Marketing Research
5.00
Volume: 34, Issue: 3, Pages: 347 - 347
Published
: Aug 1, 1997
3,383
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Social psychology
Psychology
Personality
Paper Details
Title
Dimensions of Brand Personality
DOI
doi.org/10.2307/3151897
Published Date
Aug 1, 1997
Journal
Journal of Marketing Research
Volume
34
Issue
3
Pages
347 - 347
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History
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