Original paper
Messenger effects in COVID-19 communication: Does the level of government matter?
Abstract
Public efforts to limit the spread of the coronavirus rely on motivating people to cooperate with the government. We test the effectiveness of different governmental messengers to encourage preventive health actions. We administered a survey experiment among a sample (n = 1,545) of respondents across the United States, presenting them with the same social media message, but experimentally varying the government sender (i.e., Federal, State,...
Paper Details
Title
Messenger effects in COVID-19 communication: Does the level of government matter?
Published Date
Dec 1, 2021
Journal
Volume
2
Pages
100027 - 100027
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Notes
History