doi.org/10.1007/s11747-020-00766-8

Other

The biasing effect of common method variance: some clarifications

Hans Baumgartner

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,

Journal of the Academy of Marketing Science9.50

Volume: 49, Issue: 2, Pages: 221 - 235

Published: Jan 6, 2021

Paper Fields

Paper Details

Title

The biasing effect of common method variance: some clarifications

DOI

doi.org/10.1007/s11747-020-00766-8

Published Date

Jan 6, 2021

Journal

Journal of the Academy of Marketing Science

Volume

49

Issue

2

Pages

221 - 235

Notes

History