“I’m not an antivaxxer, but…”: Spurious and authentic diversity among vaccine critical activists

The most common explanation for the current surge of Vaccine Hesitancy is that the Internet helps vaccine science deniers reach a wide audience. This explanation is challenged by the growing success of critics who present themselves as different from antivaccinationists, using phrases such as “I’m not antivaccine but…” and promoting so-called “alternative vaccination schedules”. This could mean that antivaccinationists strive to appear more...