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doi.org/10.1016/j.jbusres.2020.12.028
Other
Going on a journey: A review of the customer journey literature
Yanika Tueanrat
2
,
Savvas Papagiannidis
36
,
Eleftherios Alamanos
20
View all 3 authors
Journal of Business Research
10.50
Volume: 125, Pages: 336 - 353
Published
: Dec 28, 2020
147
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Abstract
No abstract.
Paper Fields
Business
Political science
Service (business)
Knowledge management
Computer science
Marketing
Theme (computing)
Scopus
Sociology
Customer satisfaction
Law
World Wide Web
MEDLINE
Customer advocacy
Customer intelligence
Customer to customer
Psychology
Customer service
Customer retention
Service quality
Voice of the customer
Paper Details
Title
Going on a journey: A review of the customer journey literature
DOI
doi.org/10.1016/j.jbusres.2020.12.028
Published Date
Dec 28, 2020
Journal
Journal of Business Research
Volume
125
Pages
336 - 353
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