Theory and Effects in Consumer Psychology
Abstract
Drawing on Calder, Brendl, Tybout, and Sternthal’s (2021) discussion of constructs and variables, I suggest that the verification approach’s focus on variables fosters a plethora of disconnected “effects” and a dearth of integrative theorizing in consumer behavior research. I discuss how publication practices and incentive structures are likely to contribute to these...
Paper Details
Title
Theory and Effects in Consumer Psychology
Published Date
Dec 9, 2020
Volume
31
Issue
1
Pages
209 - 213
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