Review paper
Experimental study of consumer responses to different sources of information about prescription drugs
Abstract
Consumers receive risk information about prescription drugs from many sources, including from largely unregulated attorney advertisements. This experiment measures subjective risk beliefs about prescription drugs and subjects’ drug-taking behavior in an incentivized setting. Results of the experiment are used to estimate a Bayesian learning model to ascertain the risk levels implied by different information sources and the informational weights...
Paper Details
Title
Experimental study of consumer responses to different sources of information about prescription drugs
Published Date
Jun 1, 2021
Volume
186
Pages
754 - 771
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