Emergency Physicians and Personal Narratives Improve the Perceived Effectiveness of COVID‐19 Public Health Recommendations on Social Media: A Randomized Experiment

Containment of the coronavirus disease 2019 (COVID-19) pandemic requires the public to change behavior under social distancing mandates. Social media are important information dissemination platforms that can augment traditional channels communicating public health recommendations. The objective of the study was to assess the effectiveness of COVID-19 public health messaging on Twitter when delivered by emergency physicians and containing...