Understanding the customer psychology of impulse buying during COVID-19 pandemic: implications for retailers

Purpose During COVID-19 pandemic, the use of social media enhances information exchange at a global level; therefore, customers are more aware and make backup plans to take optimal decisions. This study explores the customer psychology of impulse buying during COVID-19 pandemic. Design/methodology/approach The researcher, being a social constructionist, aims at understanding social patterns in impulsive buying strategies during COVID-19...