Original paper
Methodological insights on measurement and evaluation of compulsive buying behavior among young consumers in Poland: the case of compulsive- and non-compulsive buyers
Abstract
In this study we focused on the methodological insights, the measurement and evaluation of compulsive buying tendencies among young consumers in Poland. We administered the Compulsive Buying Scale (CBS) developed by d’Astous et al. (in: Goldberg, Gorn, Pollay (eds) Advances in consumer research, Association for Consumer Research, Provo, 1990) for North America and adapted it to the Polish population. Then used the data to develop a Polish...
Paper Details
Title
Methodological insights on measurement and evaluation of compulsive buying behavior among young consumers in Poland: the case of compulsive- and non-compulsive buyers
Published Date
Nov 18, 2020
Journal
Volume
55
Issue
5
Pages
1581 - 1611
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Notes
History