Methodological insights on measurement and evaluation of compulsive buying behavior among young consumers in Poland: the case of compulsive- and non-compulsive buyers

In this study we focused on the methodological insights, the measurement and evaluation of compulsive buying tendencies among young consumers in Poland. We administered the Compulsive Buying Scale (CBS) developed by d’Astous et al. (in: Goldberg, Gorn, Pollay (eds) Advances in consumer research, Association for Consumer Research, Provo, 1990) for North America and adapted it to the Polish population. Then used the data to develop a Polish...