Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood

Published on Jan 1, 2021in Journal of Advertising
· DOI :10.1080/00913367.2020.1832939
Patrick van Esch11
Estimated H-index: 11
(AUT: Auckland University of Technology),
Yuanyuan (Gina) Cui4
Estimated H-index: 4
(AUT: Auckland University of Technology),
Shailendra Pratap Jain14
Estimated H-index: 14
(UW: University of Washington)
Source
Abstract
Artificial intelligence (AI) has penetrated the marketing landscape and is having a profound impact on businesses’ communication strategies. With AI coming under the spotlight, we know surprisingly...
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