The Effectiveness of Abstract Versus Concrete Fear Appeals in Information Security

Sebastian W. Schuetza, Paul Benjamin Lowryb*, Daniel A. Pientac & Jason Bennett Thatcherda Department of Information Systems and Business Analytics, College of Business, Florida International University, Miami, FL, USAb Department of Business Information Technology, Pamplin College of Business, Virginia Tech, Blacksburg, VA, USAc Hankamer School of Business, Baylor University, Waco, TX, USAd Department of Management Information Systems, Temple...