“Toxic friends”? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices
Abstract
Purpose This paper aims to extend and complement research on reference groups by suggesting that two distinct types of dissociative groups – specifically, a near versus distant dissociative group – have differential impacts on consumer choices. While prior research has examined the impact of dissociative groups on consumer evaluations and responses more generally, there has been little attention paid to how different types of dissociative groups...
Paper Details
Title
“Toxic friends”? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices
Published Date
Oct 30, 2020
Volume
55
Issue
3
Pages
925 - 943
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