How cultural evolution can inform the science of science communication—and vice versa

Cultural evolution research is the study of how cultural traits (e.g., beliefs and behavioral patterns) stabilize, change and diffuse in populations, and why some cultural traits are more “attractive” (i.e., more likely to spread) than others. As such, cultural evolution is highly relevant for the emerging “science of science communication” (SSC) in that it can help organize and guide the study of science communication efforts aimed at spreading...