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doi.org/10.1016/j.jretconser.2020.102345
Other

‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry

Elmira Djafarova
10
,
Tamar Bowes
1
Journal of Retailing and Consumer Services11.00
Volume: 59, Pages: 102345 - 102345
Published: Oct 24, 2020
Abstract
No abstract.
Paper Fields
Paper Details
Title
‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry
DOI
doi.org/10.1016/j.jretconser.2020.102345
Published Date
Oct 24, 2020
Journal
Journal of Retailing and Consumer Services
Volume
59
Pages
102345 - 102345
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