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doi.org/10.1108/ejm-07-2018-0472
Review paper
A meta-analysis of the factors affecting eWOM providing behaviour
Elvira Ismagilova
15
,
Nripendra P. Rana
83
,
Yogesh K. Dwivedi
137
European Journal of Marketing
5.10
Published
: Nov 24, 2020
136
Citations
Sources
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Basic Info
Analytics
References
Citations
Paper Fields
e-commerce
mobile
perceived usefulness
social commerce
perceived risk
structural equation
personal information
data collected
Paper Details
Title
A meta-analysis of the factors affecting eWOM providing behaviour
DOI
doi.org/10.1108/ejm-07-2018-0472
Published Date
Nov 24, 2020
Journal
European Journal of Marketing
Notes
History
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