The usage of new media tools in prosumer activities – a corporate perspective

The development of new technologies, expanding Internet access, and Web 2.0 helps companies better address and collaborate with a new type of consumers (prosumers). That is, they are able to harness new technological tools in order to involve consumers in the production process. The main purposes of the paper are threefold: firstly, to identify the prosumption activities of consumers of companies operating in international markets; secondly, to...