doi.org/10.1016/j.jretconser.2020.102318

Do brands make consumers happy?- A masstige theory perspective

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Slađana Starčević

Journal of Retailing and Consumer Services13.10

Volume: 58, Pages: 102318 - 102318

Published: Oct 12, 2020

Paper Fields

Paper Details

Title

Do brands make consumers happy?- A masstige theory perspective

DOI

doi.org/10.1016/j.jretconser.2020.102318

Published Date

Oct 12, 2020

Journal

Journal of Retailing and Consumer Services

Volume

58

Pages

102318 - 102318

Notes

History