Exploring colour in context using Virtual Reality: Does a room change how you feel?

The colour-in-context theory suggests that our reactions to colour vary depending on the context in which the colour is presented. Our understanding of how colour affects mood in different contexts is not well understood. We used Virtual Reality to explore mood and valence (colour preference) responses to colours in three different contexts: a living room, a hospital waiting room, and an empty cube-shaped room. Our hypothesis was that mood and...