The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles
Abstract
Purpose driven companies have developed their corporate culture with a commitment to stakeholders, Sustainable Development Goals, and social responsibility, prioritizing the management of organizational intangibles over capital. The overall objective of this research is to gain knowledge regarding the attention and emotional intensity registered by young Spanish university students when visualizing corporate purpose versus corporate visual...
Paper Details
Title
The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles
Published Date
Oct 6, 2020
Journal
Volume
11
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