Advertising

Psychology

Virology

Risk perception

Destination image

Outbreak

Destinations

Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)

Archaeology

Infectious disease (medical specialty)

Business

Neuroscience

Disease

Coronavirus disease 2019 (COVID-19)

Pandemic

Marketing

Tourism

Geography

2019-20 coronavirus outbreak

Perception

Pathology

Medicine

Current Issues in Tourism

COVID-19 (Coronavirus Disease) is a contagious global pandemic that has impacted tourism in 2020. Tourist behaviour and destination image are significantly influenced by the tourist's perception of safety and risk. This research letter focuses on post-pandemic travel behaviour through an understanding of how mediating factors can change the relationship of destination perception and travel intentions post-crisis. Drawing from the Protection Motivation Theory model, it proposes an adapted model and provides new insights with the addition of mediating roles of tourist health-protective behaviour and media engagement in influencing tourists' post-COVID-19 travel.

Motivating or manipulating: the influence of health-protective behaviour and media engagement on post-COVID-19 travel