The Impact of Trust in Consumer Protection on Internet Shopping Behavior: An Empirical Study using a Large Official Dataset from the European Union

The European Union (EU) expends a lot of effort on institution-based consumer protection initiatives, so I have evaluated their effectiveness in terms of explaining the online shopping behavior of Europeans. By applying a logistic regression model analysis to a large official dataset from the European Commission, I found that user trust in consumer protection only had a limited influence on online shopping behavior, showing the ineffectiveness...