A multi‐motive framework for predicting variability in self‐enhancement

The desire to feel positively about the self is frequently studied. However, most work has investigated these self‐enhancing behaviors as a binary choice: to enhance or not to enhance? We propose a novel framework for investigating a more nuanced decision: with a seemingly endless supply of self‐enhancing behaviors, how do people determine engagement in a self‐enhancing behavior among their options? We frame the perceived self‐esteem boost of a...