Exploring social media data to understand consumers' perception of eggs: A multilingual study using Twitter

Since Twitter covers a broad spectrum of topics, this study aimed to evaluate the consumer perception of an agri‐food product using its data as source of information. The keyword “eggs” was searched in different languages (English, French, Spanish, and Portuguese) and a content analysis was performed in tweets that had terms referring to the product in a food context. Although most of the perceptions regarding the use/consumption of eggs were...