The impact of service attributes and category on eWOM helpfulness: An investigation of extremely negative and positive ratings using latent semantic analytics and regression analysis

Online reviews have become irreplaceable product/service information for many consumers. However, not all consumer reviews are deemed to be helpful. Drawing upon expectation-confirmation theory and the attribute-based model of consumer decision-making, this study investigates the role of service attributes and the moderating role of service category in the prediction of extremely positive and extremely negative ratings helpfulness. This study...